Arlington, Va., May 26, 2010 – More than 500 global companies will debut their latest technology innovations at the upcoming 2010 SINOCES, China’s largest technology trade event, featuring advancements in 3DTV, telecommunications and connected home appliances. Co-sponsored by the Consumer Electronics Association (CEA)®, producer of the International CES®, the world’s largest consumer technology tradeshow, and in partnership with the China Electronics Chamber of Commerce (CECC) and the City of Qingdao, the 2010 SINOCES is scheduled July 8-11, in Qingdao, China.

“The Chinese CE market is booming – it accounts for 13 percent of the entire global consumer electronics industry,” said Gary Shapiro, president and CEO, CEA. “SINOCES provides international consumer technology companies with an opportunity to break into this dynamic marketplace which, with support of the CECC and the City of Qingdao, has grown into China’s largest trade event for technology.”

Industry and government leaders from around the world will speak at the 2010 SINOCES, including former United States Trade Representative Susan Schwab, who will deliver remarks at the SINOCES opening dinner ceremony on July 7. Additionally, CEA’s Shapiro will share his insights on the consumer technology industry during a keynote address at the SINOCES Industry Summit Forum on July 8.

New areas on the SINOCES show floor include the 3G Telecommunication Pavilion, which will feature China’s three largest telecom companies, China Mobile, China Telecom and China Unicom; the Industrial Design Pavilion focused on the latest design trends; and the Home Appliances for the Countryside Pavilion, featuring companies participating in the Chinese government rebate program, which helps to provide CE products for citizens in rural China.

Additionally, the International CES Best of Innovations Product Showcase will be on display at the upcoming 2010 SINOCES, featuring 28 award-winning technology products impacting the CE industry. The Innovations Showcase is making its only appearance outside the United States, offering SINOCES attendees a unique opportunity to see some of the most innovative technology products in the world.

The 2010 SINOCES will feature the International Forum on Sustainability of Consumer Electronics, produced by CEA and Vogel Burda Media’s CHIP magazine. The Forum, scheduled for July 8, will discuss achieving sustainable growth, green product design and manufacturing and the consumer electronics market in a low carbon era.

For more information on the 2010 SINOCES, visit www.SINOCES.com.

The 2011 International CES, CEA’s flagship event, is schedule for January 6-9, 2011, in Las Vegas, Nevada. For more information, visit www.CESweb.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.