Fortune reports that AT&T expects to launch Apple's new 3G iPhone either on, or very near to, the June 27 anniversary of the original handset's 2007 launch. Citing an unnamed source familiar with the matter, the magazine said AT&T intends to heavily subsidize the new smartphone, giving anyone who signs up for a two-year contract a $200 discount on the iPhone's retail sticker price. Currently the least expensive iPhone is the 8GB model for $399, which could make the price $199 with the subsidy.

AT&T's strategy, Fortune said, is to use a discounted 3G iPhone to entice subscribers away from rivals Verizon and Sprint. AT&T CFO Rick Lindner recently told investors that AT&T continues to see users flocking to the iPhone. "Over 40 percent of those customers are new to us," he said

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